AI Insights · Timothy · October 2022
Top 5 Beauty Retail Apps on iOS in the US Q3 2022
Discover the performance of the top 5 beauty retail apps on iOS in the United States during Q3 2022, including their weekly downloads and active user trends.
During the third quarter of 2022, the top 5 beauty retail apps on the iOS platform in the United States showcased diverse trends in downloads and active users. Here’s a closer look at how each app performed.
Ulta Beauty: Makeup & Skincare maintained a consistent performance throughout the quarter. Weekly downloads fluctuated slightly, peaking at around 57K in the week of August 1. Active users remained stable, averaging around 540K, with a slight peak at 548K in the same week.
Sephora US: Makeup & Skincare showed a steady increase in weekly downloads, starting at approximately 30K at the end of June and reaching around 40K by the end of September. Active users followed a similar trend, increasing from 372K to 403K over the quarter.
Flip.shop experienced significant fluctuations in weekly downloads, with a notable peak of 38K in the week of July 25. Active users also varied, starting at around 6K and peaking at 21K in the same week.
IPSY: Personalized Beauty saw a modest increase in weekly downloads throughout the quarter, starting at 7.8K and rising to 9.6K by the end of September. Active users showed minor fluctuations, remaining around the 150K mark.
SALLY BEAUTY had a relatively stable performance. Weekly downloads hovered around 7K, with minor peaks and troughs. Active users also remained consistent, averaging around 12K throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
